Smith won a five-way pitch to design the logo, visual identity, website and initial marketing communications for a University Technical College (UTC) – the first planned for Cambridge. The UTC Cambridge is a major new educational investment in the area and is a new kind of college, which partners with local organisations and companies. Educationally it focusses more on science, mathematics and engineering subjects. Smith graphic design agency worked to a very short deadline to produce the new logo design, the wider visual identity, public consultation materials and the design of the college's website - delivering these in just over two weeks!