Art Direction of studio photography for the central feature of CAM Issue 72 - covering the history of the bicycle from an engineering perspective. Smith and photographer Marcus Ginns visited the National Bicycle Museum, selecting and photographing exhibits which tell the story of the major engineering milestones in the development of the bicycle. 

CAM magazine was produced for the Development & Alumni Relations Dept of Cambridge University. Smith graphic design agency provided magazine design and art direction for seven years on this award-winning alumni communication.