Visual identity, design guidelines and messaging for ContentMine - a Cambridge University tech' start-up organisation. ContentMine is an automated data mining search engine for academic researchers. As the logo design suggests, it searches the worldwide web, extracting factual information from documents housed online, delivering these 'jewels' of information to the user collated into a document.

Smith graphic design agency produced not only the new logo, but also a visual identity guidelines document in the form of a single wall poster.

Smith Design also produced a series of illustrations illustrating the core sales messages and which were then used in a pair of promotional booklets which formed ContentMine's initial marketing communications to potential users and academic libraries.