Portfolio

Project:
International  Marketing Campaign, Brochure Suite, Advertising and Exhibition Design
Client:
Cambridge Education Group

FoundationCampus is part of the Cambridge Education Group. It offers international students Undergraduate and Master’s programmes in conjunction with a number of top UK universities. Smith were commissioned to create messaging and a visual identity for the brand, applying it to a suite of prospectuses, course finder guides, press ads and exhibition stands for use at international recruitment fairs.

A distinctive look was required for the materials to stand out in a crowded global market, and because FoundationCampus is a relative newcomer to the market, a strong and consistent identity was required which also clearly communicates the key USPs of each university.