Large message area and trip filter feature prominently on the homepage
A sample trip page utilises simple navigation – making complex trips easy to understand. High visual content even on lower levels helped sell the 'trans-sib' experience
A series of flash movies were designed and written to highlight various specific aspects of the trips, such as the people, food and culture
An interactive map allows prospective travellers to get a snapshot overview of each trip and link to more detailed information on specific locations
Shopping lists, shortlists and email and expert facilities appeared prominently on every page
