Logo design
As a graphic design agency Smith has extensive experience in producing beautifully crafted logos. You might be a new start-up that needs an eye-catching logo, perhaps you're an existing company or organisation that has a project, product or initiative which needs badging. Whichever it is, we design logos which are strong, simple and clever - logos which sum up the offer, but are also fresh, different and memorable. The iterative logo design process is done over three stages - with a wealth of possible different logo design routes and styles explored at stage one - ensuring we don't miss that killer idea before moving on to the following two refinement stages. Once designed, we provide you with a suite of electronic logo design files you can use across a range of different media.
– See:
– Various logos
– Communicating Change Identity
– Digital Nest Visual Identity
Visual Identities, Branding & Rebranding
Your organisation or company might have an existing visual identity which is looking a bit dated or tired and is in need of an update and refresh. Be it evolution (or less commonly revolution), it's all about understanding what's come before and what are the desired future objectives. Walking that fine line between the new and losing brand recognition: it is all about understanding what needs to change, keeping what still has value. Smith has updated and refreshed many visual identities - most delivered with accompanying SIMPLE visual identity guidelines - ensuring your investment is applied consistently and coherently.
– See:
– ContentMine Corporate Branding
– McKinleys Group Corporate Brand Refresh
– OpenPlant & SynBio Identity + Guidelines
Editorial Design / Magazine Design & Alumni Communications
One of Smith's main strengths is our editorial and magazine design. We have over 30 years experience of design for print with specialist expertise in Alumni Communications: we really know how to make editorial engaging and how to deliver content in a creative and appropriate way. With a flair for typography, a wealth of art direction experience and a real hands-on approach to photographic direction and illustration commissioning, a number of awards atest to the very high standards of our editorial and magazine design.
– See:
– Cambridge University Magazine
– Aiglon Magazine/Journal
– SPRI Museum Newsletter
– NUA Magazine
– Selwyn College Magazine
Prospectus Design
Over the past five years Smith has worked largely in the educational sector, producing a range of prospectuses for schools, colleges and universities. The key to designing a good prospectus is identifying and then communicating what makes you different – what makes up your organisations individual identity. It's about highlighting the offer then making it quick and easy to understand. We know how to make your facilities look as attractive as possible and we ensure readers navigate through the information they need as smoothly and quickly as possible: a subtle blend of promotional and infomation design: all attractively wrapped up so it has real 'pull'.
– See:
– Long Road Sixth Form College 2018
– Long Road Sixth Form College 2017
– Cambridge Basketball Academy
Informational & Educational Graphics
I have always loved information graphics - some of the first work I did was designing educational wallcharts - inspired by graphical stamps of the 1960s and 70s. So, the opportunity to do more was a great opportunity. My early experience in designing schoolbooks has helped me know how to produce materials which both teachers and students can appreciate. Materials which are easy to understand, inspire and which look beautiful.
– See:
– SAPS Wallchart No. 2 & 3
– SAPS Wallchart No. 7
– SAPS Wallchart No. 8
Corporate Website Design & Build
Website design is all about form out of function - design that's led by the content and the user journey: delivering content and utility driven user-experiences. As a graphic design agency we concentrate on the design and outsource the build – matching the right builder to the design and tech spec.
– See:
– Alium Commercial Interiors Website
Corporate and Promotional Literature
Annual reports, corporate brochures, year reviews, case study packs, handbooks, service booklets, product catalogues, property development brochures, leaflets. As a graphic design agency we have produced literature for organisations ranging in size from multi-national companies to small one-man start-ups across all sectors.
– See:
– McKinleys XL Product Catalogue
– McKinleys Product Handbook
– Hill Residential Property Brochure
Promotional Campaigns (Print & Digital)
Marketing and promotional campaigns and one-offs across both print and digital media.
– See:
– SportsPark Facilities Hire
– CU Botanic Garden Lecture Posters
– NUA Alumni Marketing E-Shot Templates
– McKinleys Product E-Shots
Clients
As a graphic design agency Smith works for clients ranging in size from one-man start-ups to multi-nationals. We do not specialise in any one sector, and work mainly across the East of England - working mainly in Norwich, Cambridge and London. A list of clients Smith has produced work for by sector:
Educational
Cambridge University
Cambridge Museums
Norwich University of the Arts
UEA
Judge Business School
Cambridge Education Group
Cambridge Botanic Gardens
Gatsby Foundation
Science and Plants for Schools
UTC Cambridge
Aiglon College, Switzerland
Long Road Sixth Form College, Cambridge
Selwyn College, Cambridge
Cambridge School of Visual and Performing Arts
Arts, Local Gov't and Third Sector
The Arts Council, East
Gt Ormond Street Hospital
It's Our Theatre
Papworth Trust
Romsey Mill Charity
EEDA
Norwich City Council
Cambridge City Council
Arts & Business
Corporate
McKinleys Group
BAE Systems
NationalGrid
Jaguar Cars
Railtrack
Centrica
Sainsburys
Marks & Spencer
IT & Technology
ContentMine
TAP Biosystems
Digital Nest
Logica
Maleon
Optibrium
White Carbon
Syngene
Construction
Hill Residential
London Transport
Balfour Beatty
Alium Design
Colas Rail UK
Finanical
RBS
Standard Life
Royal & SunAlliance
RBOS
Norwich Union
Egg
Abbey National
NIG Insurance
Legal
Linklaters
Clifford Chance
Mills & Reeve
Nabarro Nathanson
